今年4月的时候,苹果曾就流媒体的产品上线与Taylor等一众明星进行过接触。据报道,部分大牌明星如Jay Z、Rihanna等已准备与苹果达成协议。

但是就在昨天,曾将作品从Spotify全线下架的美国天后级歌手Taylor Swift,这次把炮口对准了苹果。写了一封致苹果的长信《To Apple, love Taylor》。


能这样叫板苹果的人可能也只有Taylor Swift了,在数字音乐横行的时代,她的唱片在去年依然可以卖出白金销量。泰勒在信件中告诉苹果“It's not too late to change this policy”。

这篇文章在Twitter上引起了爆炸式的传播,苹果公司果然也没有让小天后等太久。今日,苹果网络与服务部高级副总裁Eddy Cue连发三条推文,表示苹果将会在三个月免费期内对艺人进行付费。



但在这其中,音乐人与唱片公司却丧失了对他们来说最重要定价权。爵士乐手Marc Ribot一句话戳破了这个“慷慨”的故事:


很多分析也称去年Taylor Swift专辑《1989》能卖出白金销量也与下架Spotify直接相关,因为粉丝没有其他渠道去听她的作品了。

Taylor Swift在信件的结尾表示:“we don't ask you for free iPhones. Please don't ask us to provider you with our music for no compensation。”(我没找你白拿你的iPhone,你也就别打无偿用歌的算盘了)

另外值得一提的是,小天后写信 《To Apple, Love Taylor》叫板苹果,但是在信中前半部分主要是在赞美苹果公司并且表示不希望破坏她们之间的合作关系,该诉求也迅速获得了较为圆满的回应。反观我国的一些科技公司互相叫板,就怕动静小了、就怕撕的少了,它们真的是想解决问题的嘛?

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