苹果回应Taylor指责:“我们将会支付分成”


苹果公司在WWDC上宣布的音乐流媒体服务将会在本30日正式向消费者推出,并提供三个月的免费试用。不过这事遭到了全美上下广泛批评,因为在免费期间苹果并不会向唱片公司以及音乐人支付分成费用,这也算是慨他人之慷了。


今年4月的时候,苹果曾就流媒体的产品上线与Taylor等一众明星进行过接触。据报道,部分大牌明星如Jay Z、Rihanna等已准备与苹果达成协议。


但是就在昨天,曾将作品从Spotify全线下架的美国天后级歌手Taylor Swift,这次把炮口对准了苹果。写了一封致苹果的长信《To Apple, love Taylor》。

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能这样叫板苹果的人可能也只有Taylor Swift了,在数字音乐横行的时代,她的唱片在去年依然可以卖出白金销量。泰勒在信件中告诉苹果“It's not too late to change this policy”。


这篇文章在Twitter上引起了爆炸式的传播,苹果公司果然也没有让小天后等太久。今日,苹果网络与服务部高级副总裁Eddy Cue连发三条推文,表示苹果将会在三个月免费期内对艺人进行付费。


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流媒体对于音乐人是敌是友至今仍然争论未定,Spotify等平台给了许多新出道的音乐人与大牌们一同展示的机会,苹果与Spotify都给予音乐人的看上去很慷慨的分成比例——70%。


但在这其中,音乐人与唱片公司却丧失了对他们来说最重要定价权。爵士乐手Marc Ribot一句话戳破了这个“慷慨”的故事:


“这是一个没有人想要说的简单事实。Spotify称,它给予版权所有者70%的分成。嗯,那很不错。但是,如果我做鞋子的成本是100美元,而零售商以10美元的价格出售,那么不管它提供70%分成还是100%分成,都无关紧要了,因为无论如何我都会破产。”


很多分析也称去年Taylor Swift专辑《1989》能卖出白金销量也与下架Spotify直接相关,因为粉丝没有其他渠道去听她的作品了。


Taylor Swift在信件的结尾表示:“we don't ask you for free iPhones. Please don't ask us to provider you with our music for no compensation。”(我没找你白拿你的iPhone,你也就别打无偿用歌的算盘了)


另外值得一提的是,小天后写信 《To Apple, Love Taylor》叫板苹果,但是在信中前半部分主要是在赞美苹果公司并且表示不希望破坏她们之间的合作关系,该诉求也迅速获得了较为圆满的回应。反观我国的一些科技公司互相叫板,就怕动静小了、就怕撕的少了,它们真的是想解决问题的嘛?

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